This series includes the scholarly publications of the faculty of the College of Liberal Arts and the Crummer Graduate School of Business at Rollins College.
The faculty of Rollins College is committed to disseminating the fruits of its research and scholarship as widely as possible. Therefore, the selection of publications represented here was authored by, chosen by, and uploaded with the permission of individual faculty authors in an effort to make their works available to the public as well as the larger international research community. The standards and formats of Rollins faculty’s scholarly work are determined by academic departments and appropriate to the expressed discipline of each author.
For access to all the books authored by Rollins faculty members search the Olin Library online catalog.
Submissions from 2011
Informal Labour in India and Indonesia: Surmounting Organizing Barriers, Tonia Warnecke and John Folkerth
Submissions from 2010
Talking body parts and missing commodities: cinematic complexes and Sylvia Plath, Vidhu Aggarwal
The anti-Colonial revolutionary in contemporary Bollywood cinema, Vidhu Aggarwal
The impact of groups and decision aid reliance on fraud risk assessment., Anna Alon and Peggy Dwyer
Changing Cultural Clusters: A Research Note, Ilan Alon
Chinese Outward Direct Investment: A Study on Macroeconomic Determinants, Ilan Alon
Development of Franchising in the Emerging Market of Croatia, Ilan Alon, Mirela Alpeza, and Aleksandar Erceg
Environmental dynamism, Innovation and dynamic capabilities: the case of China, Ilan Alon, Hao Jiao, and Yu Cui
Usage of Public Corporate Communications of Social Responsibility within Brazil, Russia, India and China (BRIC), Ilan Alon, Christopher Lattemann, Marc Fetscherin, Shaomin Li, and Anna-Maria Schneider
Branding in China: Alternative Brand StrategiesBranding in China: Global Product Strategy Alternatives, Ilan Alon, Romie F. Littrell, and Allan K.K. Chan
U.S.-Based Fast-Food Restaurants: Factors Influencing the International Expansion of Franchise Systems, Ilan Alon and Liqiang Ni
Is Hong Kong Democratizing, Dexter S. Boniface and Ilan Alon
Perfecting Space: J. Horace McFarland and the American Civic Association, Julian Chambliss
Mirren's Autobiography: The Life and Poetry of Marion Bernstein (1846-1906), Edward Cohen and Linda Fleming
The determinants and measurement of a country brand: the country brand strength index, Marc Fetscherin
The Main Determinants of Bollywood Movie Box Office Sales, Marc Fetscherin
Assessing the export competitiveness of Chinese industries, Marc Fetscherin, Ilan Alon, and James P. Johnson
The Role and Importance of the Chinese Government for Chinese Outward Foreign Direct Investments, Marc Fetscherin and Philippe Gugler
Corporate Social Responsibility in Emerging Markets - The Importance of the Governance Environment, Marc Fetscherin, Shaomin Li, Ilan Alon, Christoph Lattemann, and Kuang Yeh
Switzerland's nation branding initiative to foster science and technology, higher education and innovation: A case study, Marc Fetscherin and Pascal Marmier
The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers' brand personality perceptions, Marc Fetscherin and Mark Toncar
30 Years of foreign direct investment to China: An interdisciplinary literature review, Marc Fetscherin, Hinrich Voss, and Philippe Gugler
Review Essay: Anna Jackson, Karen Coats, and Roderick McGillis, eds., The Gothic in Children’s Literature (2008) and Jarlath Killeen, The History of the Gothic (2009), Patrick C. Fleming
Lessons from a Dominican Republic Field Study, Michael M. Gunter Jr.
A reliability analysis of the Revised Competitiveness Index, Paul B. Harris and John M. Houston