This series includes the scholarly publications of the faculty of the College of Liberal Arts and the Crummer Graduate School of Business at Rollins College.

The faculty of Rollins College is committed to disseminating the fruits of its research and scholarship as widely as possible. Therefore, the selection of publications represented here was authored by, chosen by, and uploaded with the permission of individual faculty authors in an effort to make their works available to the public as well as the larger international research community. The standards and formats of Rollins faculty’s scholarly work are determined by academic departments and appropriate to the expressed discipline of each author.

For access to all the books authored by Rollins faculty members search the Olin Library online catalog.

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Submissions from 2010

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The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers' brand personality perceptions, Marc Fetscherin and Mark Toncar

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30 Years of foreign direct investment to China: An interdisciplinary literature review, Marc Fetscherin, Hinrich Voss, and Philippe Gugler

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Review Essay: Anna Jackson, Karen Coats, and Roderick McGillis, eds., The Gothic in Children’s Literature (2008) and Jarlath Killeen, The History of the Gothic (2009), Patrick C. Fleming

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Lessons from a Dominican Republic Field Study, Michael M. Gunter Jr.

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A reliability analysis of the Revised Competitiveness Index, Paul B. Harris and John M. Houston

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Recklessness in context: Individual and situational correlates to aggressive driving, Paul B. Harris and John M. Houston

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The House in the Market: How Q’eqchi’ Market Women Convert Money and Commodities into Persons and Personhood, Sarah Ashley Kistler

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The effect of service- learning on interdisciplinary learning and curriculum reinforcement, and its application to public school environments, Madeline Kovarik

Effects of temperature, nutrients, organic matter and coral mucus on the survival of the coral pathogen, Serratia marcescens, Erin E. Looney, Kathryn P. Sutherland, and Erin K. Lipp

A Non-Cosmpolitan Case for Sovereign Debt Relief, Julia Maskivker

Using Reflective Thinking to Enhance Decision Skills, Cultural Sensitivity and Teamwork, Cecilia McInnis-Bowers, E. Byron Chew, and Michael R. Bowers

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Song of Wekiva: Florida’s Wild River and its Democratic Vista, Steve Phelan

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Dimensionality of Business Ethics in China, Marc Sardy, J. Mark Munoz, James Jianmin Sun, and Ilan Alon

Human Sewage Identified as Likely Source of White Pox Disease of the Threatened Caribbean Elkhorn Coral, Kathryn Patterson Sutherland, James W. Porter, Jeffrey W. Turner, Brian J. Thomas, Erin E. Looney, Trevor P. Luna, Meredith K. Meyers, J. Carrie Futch, and Erin K. Lipp

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La metà del cielo tra Confucio e mercato, Tonia Warnecke and Alain Blanchard

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Women in China, Between Confucius and the Market, Tonia Warnecke and Alain Blanchard

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Positive Economic Freedom: An Enabling Role for International Labor Standards in Developing Countries?, Tonia Warnecke and Alex De Ruyter

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Tao of Downfall: The Failures of High-Profile Entrepreneurs in the Chinese Economic Reform, Wenxian Zhang and Ilan Alon

Submissions from 2009

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Executive perks: Compensation and corporate performance in china, Ilan Alon, Pattarin Adithipyangkul, and Tianyu Zhang

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Hooray for What! A Glimpse into the Golden Age of Sexual Harassment, Jennifer Jones Cavenaugh

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Valuating Brand Equity and Product Related Attributes in the Context of the German Automobile Market, Marc Fetscherin and Mark Toncar

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Gatorland: Survival of the Fittest among Florida’s Mid-Tier Tourist Attractions, Dorothy Mays

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“Publishers Did Not Take the Bait”: A Forgotten Precursor to the NIH Public Access Policy, Jonathan Miller

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The State of Research on Multinationals and Emerging Markets, Rajesh K. Pillania and Marc Fetscherin

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A Double Diamond Comparison of the Automotive Industry of China, India, and South Korea, Marc Sardy and Marc Fetscherin