This series includes the scholarly publications of the faculty of the College of Liberal Arts and the Crummer Graduate School of Business at Rollins College.

The faculty of Rollins College is committed to disseminating the fruits of its research and scholarship as widely as possible. Therefore, the selection of publications represented here was authored by, chosen by, and uploaded with the permission of individual faculty authors in an effort to make their works available to the public as well as the larger international research community. The standards and formats of Rollins faculty’s scholarly work are determined by academic departments and appropriate to the expressed discipline of each author.

For access to all the books authored by Rollins faculty members search the Olin Library online catalog.

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Submissions from 2011

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Science diplomacy with swissnex China: A Swiss nation brand initiative, Flavia Schlegel, Olivier Jacot, and Marc Fetscherin

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Human Pathogen Shown to Cause Disease in the Threatened Elkhorn Coral Acropora palmata, Kathryn Patterson Sutherland, Sameera Shaban, Jessica L. Joyner, James W. Porter, and Erin K. Lipp

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Labor Pains in the Academy, Lisa M. Tillmann Ph.D.

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Social Burden, Social Venture or Social Responsibility? A Reflection on CSR in China and CSR Strategy Suggestions for Multinational Companies in China, Mantian Wang, Rongming Ren, Guiyi Hu, Hongyong Lu, and Ilan Alon

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Informal Labour in India and Indonesia: Surmounting Organizing Barriers, Tonia Warnecke and John Folkerth

Submissions from 2010

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Talking body parts and missing commodities: cinematic complexes and Sylvia Plath, Vidhu Aggarwal

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The anti-Colonial revolutionary in contemporary Bollywood cinema, Vidhu Aggarwal

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The impact of groups and decision aid reliance on fraud risk assessment., Anna Alon and Peggy Dwyer

Changing Cultural Clusters: A Research Note, Ilan Alon

Chinese Outward Direct Investment: A Study on Macroeconomic Determinants, Ilan Alon

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Development of Franchising in the Emerging Market of Croatia, Ilan Alon, Mirela Alpeza, and Aleksandar Erceg

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Environmental dynamism, Innovation and dynamic capabilities: the case of China, Ilan Alon, Hao Jiao, and Yu Cui

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Usage of Public Corporate Communications of Social Responsibility within Brazil, Russia, India and China (BRIC), Ilan Alon, Christopher Lattemann, Marc Fetscherin, Shaomin Li, and Anna-Maria Schneider

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Branding in China: Alternative Brand StrategiesBranding in China: Global Product Strategy Alternatives, Ilan Alon, Romie F. Littrell, and Allan K.K. Chan

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U.S.-Based Fast-Food Restaurants: Factors Influencing the International Expansion of Franchise Systems, Ilan Alon and Liqiang Ni

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Is Hong Kong Democratizing, Dexter S. Boniface and Ilan Alon

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Perfecting Space: J. Horace McFarland and the American Civic Association, Julian Chambliss

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Mirren's Autobiography: The Life and Poetry of Marion Bernstein (1846-1906), Edward Cohen and Linda Fleming

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The determinants and measurement of a country brand: the country brand strength index, Marc Fetscherin

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The Main Determinants of Bollywood Movie Box Office Sales, Marc Fetscherin

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Assessing the export competitiveness of Chinese industries, Marc Fetscherin, Ilan Alon, and James P. Johnson

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The Role and Importance of the Chinese Government for Chinese Outward Foreign Direct Investments, Marc Fetscherin and Philippe Gugler

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Corporate Social Responsibility in Emerging Markets - The Importance of the Governance Environment, Marc Fetscherin, Shaomin Li, Ilan Alon, Christoph Lattemann, and Kuang Yeh

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Switzerland's nation branding initiative to foster science and technology, higher education and innovation: A case study, Marc Fetscherin and Pascal Marmier

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The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers' brand personality perceptions, Marc Fetscherin and Mark Toncar