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    Abstract

    This paper proposes a way to address gender gap in the finance profession through the Investment Challenge program. The survey results reveal that the perception toward pursuing a career in Finance among female high school students positively changes after completing the Investment Challenge. After participating in the Investment Challenge program, the survey respondents have expressed a significantly stronger belief that they can succeed professionally if they choose a career in Finance, and this result is more pronounced among female high school students. The proposed program offers a proactive solution to the gender gap challenge in finance at its roots.

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