The Effects of Utilitarian and Hedonic Values on Mobile Shoppers’ Behavioral Intentions: The Moderating Role of Stickiness
Document Type
Article
Publication Date
8-25-2025
Abstract
This study aims to examine how utilitarian (UV) and hedonic (HV) values influence mobile shopper (m-shopper) satisfaction and behavioral intentions in the post-adoption stage, considering the moderating role of retailing app stickiness.
Published In
Zhang, Ruoqing, Zhou, Wenkai, and Ran Liu. “The Effects of Utilitarian and Hedonic Values on Mobile Shoppers’ Behavioral Intentions: The Moderating Role of Stickiness.” International Journal of Quality and Service Sciences 17, no. 4 (2025): 474–497. https://doi.org/10.1108/IJQSS-03-2025-0066.
Publication Title
International Journal of Quality and Service Sciences
DOI
https://doi.org/10.1108/IJQSS-03-2025-0066
COinS
Comments
Originally published in International Journal of Quality and Service Sciences