Conceptualizing Financial Crisis Communication: Central Bank’s Reputation Management Strategies During a Crisis
Document Type
Article
Publication Date
10-22-2024
Abstract
Research suggests that financial crises are inherently and mostly communication problems, making it crucial to study how central banks deploy crisis communication strategies for reputation management. This study proposed financial crisis communication conceptual framework to examine how the Central Bank of Ghana communicatively managed the financial industry reputation during the Ghanaian banking crisis. Findings revealed that whereas the Central Bank of Ghana deployed justification, differentiation, shifting blame, and attacking the accuser strategies to manage its own reputation, it used corrective action, good intentions, and minimization strategies to manage the reputation of the financial industry at large. Implications for practice are discussed.
Published In
Adu Gyamfi, P., & Tella, F. (2024). Conceptualizing Financial Crisis Communication: Central Bank’s Reputation Management Strategies During a Crisis. Business and Professional Communication Quarterly, 0(0). https://doi.org/10.1177/23294906241287464
Publication Title
Business and Professional Communication Quarterly
DOI
10.1177/23294906241287464