Abstract
This paper provides a microeconomic framework for what we call the eGig firm in the transportation market. The pedagogical value lies in seeing the interrelatedness of principles that students may see as compartmentalized into "consumer theory," "production and costs," "welfare economics," and so on. First, we develop a basic model of an eGig taxi firm, then address specific aspects of eGig transportation, including surge pricing and "machine learning." We also examine social welfare implications of the eGig paradigm. The model is not complex, yet it gives students a unifying framework for topics covered in the undergraduate microeconomics course.
Recommended Citation
(2026)
"The Simple Analytics of an eGig Firm: Uber as a Microeconomics Course Exercise,"
Journal of Economics and Finance Education: Vol. 20:
Iss.
1, Article 6.
Available at:
https://scholarship.rollins.edu/jefe/vol20/iss1/6
