Abstract
This study provides an interesting vignette for using the Five Guys® French fry for discussing an aspect of market structure - that of product homogeneity - in the economics principles classroom. In our view, this vignette is not only both clear and concise, it also allows for the use of humor in what is perhaps an otherwise dry lecture/discussion.
Recommended Citation
(2026)
"French Fried Potatoes as Lecturecraft: A Lesson on Product Homogeneity in Competition from Five Guys®,"
Journal of Economics and Finance Education: Vol. 15:
Iss.
1, Article 2.
Available at:
https://scholarship.rollins.edu/jefe/vol15/iss1/2
