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Abstract

Many investment portfolios are managed by individuals. In order to better understand their portfolio decisions, we must understand how cognitive biases might affect behavior in making these decisions. While a simplistic view might only consider an individual’s management effort, a feature-based approach allows us a more developed understanding of portfolio management. To achieve this objective, this paper develops an empirical taxonomy of portfolio management behavior profiles through surveys of 48 undergraduates participating in the Stock-Trak® project. The four management profiles we define in this paper – Resolute, Insecure, Fastidious, and Passive are distinct in terms of behaviors, effort, and perceived success.

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