Date of Award
2021
Document Type
Dissertation - Open Access
Degree Type
Dissertation
Degree Name
Doctor of Business Administration (DBA)
Advisor(s)
Dr. Henrique Correa
Second Advisor
Dr. William Seyfried
Keywords
3D Printing, Prosumer, UTAUT, Technology Readiness, Gender, Age, Household
Abstract
Technology acceptance of Desktop 3D printing for fabrication at home is an emerging field of research in Asia and Europe. The proposal explains how Desktop 3D printing provides an innovative manufacturing alternative to the traditional manufacturing processes and as such facilitates innovation among prosumers. The link of how such innovations have the potential to sustain economic growth is also explained thus substantiating the need to understand the Technology acceptance of Desktop 3D printing for fabrication at home. The unified theory of acceptance and use of technology (UTAUT) model (Williams et al., 2015) was the most commonly used model in previous research to study the adoption of Desktop 3D printing for fabrication at home. The current research proposes an extension to the UTAUT model that accounts for the Technology Readiness of the individual. The extended UTAUT model is applied to study the acceptance of Desktop 3D printing for fabrication in American households which will be a new contribution to the literature. Partial Least Squares Structural Equation Modeling (PLS-SEM) is proposed to analyze the extended UTAUT model to determine the key factors that influence the acceptance of Desktop 3D printing. A multi-group analysis based on Gender is also proposed to identify how significant the differences are in the key factors. This research contributes theoretically to the emerging stream of research that focuses on integrating technology acceptance theories with the Technology readiness concept. Practically, this research contributes to the techno-marketing literature of 3D printer manufactures that seek to increase the adoption rate of Desktop 3D printers by women in American households.
Recommended Citation
Kamel, Ahmed, "3D Printing in the Era of the Prosumer: The Role of Technology Readiness, Gender, and Age in User Acceptance of Desktop 3D Printing in American Households" (2021). Dissertations from the Executive Doctorate in Business Administration Program. 36.
https://scholarship.rollins.edu/dba_dissertations/36