Quality Signals and Franchising Growth

Authors

Laura Lucia-Palacios, University of Zaragoza
Victoria Bordonaba-Juste, University of Zaragoza
Melih Madanoglu, Florida Atlantic University
Ilan Alon, Rollins CollegeFollow

Document Type

Article

Publication Date

3-1-2014

Abstract

The goal of this article is to demonstrate how signaling support services and contractual arrangements that create value for incumbent franchisees can help to create value for the whole network by attracting prospective franchisees.

Comments

Published originally as "Franchising and Value Signaling." Journal of Services Marketing 28, no. 2 (2014): 105-115.

Published In

Lucia-Palacios, Laura; Bordonaba-Juste, Victoria; Madanoglu, Melih; and Alon, Ilan, "Quality Signals and Franchising Growth" (2014). Faculty Publications. 95.
https://scholarship.rollins.edu/as_facpub/95

Publication Title

Journal of Services Marketing

ISSN

0887-6045

DOI

http://dx.doi.org/10.1108/JSM-09-2013-0253