Document Type
Article
Publication Date
2019
Published In
Marc Fetscherin, Francisco Guzman, Cleopatra Veloutsou, and Ricardo Roseira Cayolla. "Latest Research on Brand Relationships: An Introduction to the Special Issue." Journal of Product & Brand Management 28, no. 2 (2019): 133-139. https://doi.org/10.1108/JPBM-12-2018-2167
Publication Title
Journal of Product & Brand Management
DOI
10.1108/JPBM-12-2018-2167
