Using Reflective Thinking to Enhance Decision Skills, Cultural Sensitivity and Teamwork

Authors

Cecilia McInnis-BowersFollow
E. Byron Chew, Birmingham-Southern College
Michael R. Bowers, Crummer Graduate School of Business, Rollins CollegeFollow

Document Type

Article

Publication Date

Spring 4-1-2010

Abstract

In this paper, we describe combining a reflective thinking technique (reflection-on-action/reflection-in-action) and the Myers-Briggs Personality Indicator to prepare students for meaningful and successful participation in the global environment of marketing. We discuss the practical considerations of using this pedagogy. Results from a pre- and posttest are provided, as well as a discussion of its adaptability to other settings.

Published In

McInnis-Bowers, Cecilia, Byron Chew, and Michael Bowers. Using Reflective Thinking to Enhance Decision Skills, Cultural Sensitivity and Teamwork, 2010 Special Issue on Teaching Innovations of Marketing Education Review, Spring 2010.

Publication Title

Marketing Education Review

ISSN

1052-8008

DOI

10.2753/MER1052-8008200103