Date of Award
Spring 2019
Thesis Type
Rollins Access Only
Degree Name
Honors Bachelor of Arts
Department
Interdisciplinary Studies
Sponsor
Dr. Emmanuel Kodzi
Committee Member
Dr. Richard Lewin
Committee Member
Dr. Alberto Prieto-Calixto
Abstract
Starting a company and starting a YouTube channel both require that one “wear all the hats” in order to create something out of nothing. This study seeks to determine whether the two ventures develop similar underlying transferable skills in an attempt to investigate if starting a YouTube channel could be a low-risk way for an aspiring entrepreneur to develop the skills needed when starting a company. 160 entrepreneurs and 20 YouTubers were surveyed using convenience sampling to conduct a between-subjects study in an attempt to answer the research question. No evidence was found indicating that the two ventures develop the same transferable skills. Due to various limitations in this study, the results should be interpreted with caution and future studies should be conducted in order to find more reliable results.
Recommended Citation
Dennis, Michael, "The Transferable Skills of YouTubers and How They May Benefit Aspiring Entrepreneurs" (2019). Honors Program Theses. 96.
https://scholarship.rollins.edu/honors/96
Rights Holder
Michael Dennis