Date of Award
Spring 2020
Thesis Type
Open Access
Degree Name
Honors Bachelor of Arts
Department
Philosophy
Sponsor
Dr. Margaret McLaren
Committee Member
Dr. Tom Cook
Committee Member
Dr. Ryan Musgrave
Abstract
From innovative new products to cheeky advertisements to period politics, menstruation appears to be having its moment. This thesis serves to offer some skepticism towards the changing cultural attitudes towards periods, categorizing many of these recent developments as a consequence of a postfeminist cooptation. To support this process, this thesis first identifies menstruation as a political issue with implications for both gender politics and anti-capitalist efforts, identifying the stakes at play with this paradigm shift. Then, it deconstructs the consequences of the changing corporate narratives and advertisements and of the most recent mainstream political engagement with menstruation, the menstrual equity movement. Ultimately, I argue that the growing political consciousness surrounding menstruation and its various social issues has, through these cultural sites, been redirected towards more palatable and accommodating neoliberal channels, diminishing the radical and intersectional potential of the bodily process as a site of political struggle.
Recommended Citation
Helmick, Kenzie, "Free to Bleed or Free to Buy? The Postfeminist Transformation of Menstruation" (2020). Honors Program Theses. 122.
https://scholarship.rollins.edu/honors/122
Rights Holder
Kenzie Helmick
Comments
The fourth committee member for this theses was Dr. Stephanie Gonzalez Guittar.