Document Type
Article
Publication Date
1-1-2010
Abstract
Franchising is a new sector in transitioning and emerging Croatia. Those companies involved in retailing, distribution, and wholesaling operations are now becoming aware of the benefits (and costs) of franchising as an organizational method and are considering its adaptation to the local context. However, franchising is underdeveloped with only a handful of active firms, lack of regulatory structure, lack of support from institutions, disinterested banks and little experience in the marketplace. Our contribution is an assessment of the franchising model in the Croatian context.
Published In
Alon, Ilan; Alpeza, Mirela; and Erceg, Aleksandar, "Development of Franchising in the Emerging Market of Croatia" (2010). Faculty Publications. 80.
https://scholarship.rollins.edu/as_facpub/80
Publication Title
Management Online REview
ISSN
1996-3300
Comments
Published in Management Online REview, February 2008.