Document Type

Article

Publication Date

1-1-2010

Abstract

Franchising is a new sector in transitioning and emerging Croatia. Those companies involved in retailing, distribution, and wholesaling operations are now becoming aware of the benefits (and costs) of franchising as an organizational method and are considering its adaptation to the local context. However, franchising is underdeveloped with only a handful of active firms, lack of regulatory structure, lack of support from institutions, disinterested banks and little experience in the marketplace. Our contribution is an assessment of the franchising model in the Croatian context.

Comments

Published in Management Online REview, February 2008.

Publication Title

Management Online REview

ISSN

1996-3300

Included in

Business Commons

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