Models for Brand Relationships

Authors

Marc Fetscherin, Rollins CollegeFollow
Cleopatra Veloutsou
Francisco Guzman

Document Type

Article

Publication Date

2021

Published In

Marc Fetscherin, Cleopatra Veloutsou, and Francisco Guzman. "Models for Brand Relationships." Journal of Product & Brand Management 30, no.3 (2021): 353-359. https://doi.org/10.1108/JPBM-04-2021-012

Publication Title

Journal of Product & Brand Management

DOI

10.1108/JPBM-04-2021-012