Most Recent Additions

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Brand Forgiveness
Marc Fetscherin and Alexandra Sampedro

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Latest Research on Brand Relationships: An Introduction to the Special Issue
Marc Fetscherin, Francisco Guzman, Cleopatra Veloutsou, and Ricardo Roseira Cayolla

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Models for Brand Relationships
Marc Fetscherin, Cleopatra Veloutsou, and Francisco Guzman

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Brand Hate Internationally: A Validation Study from Slovenia
Marc Fetscherin, Maja Konecnik Ruzzier, Sabrina Ivanov, and Mitja Ruzzier

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The Effects of Brand Relationships on Justice Perceptions in Service Recovery
Cid Gonçalves Filho, Kip Kiefer, Marc Fetscherin, Alexander Blandina, Marcelo Nacif Rocha, and Plínio Rafael Reis Monteiro

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Brand Love and Brand Addiction and their Effects on Consumers’ Negative Behaviors
Muhammad Junaid, Marc Fetscherin, Khalid Hussain, and Fujun Hou

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Determinants and Outcomes of Brand Hate
Sabrina Hegner, Marc Fetscherin, and Marianne van Delzen

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Trajectories of Brand Hate
Lia Zarantonello, Simona Romani, Silva Grappi, and Marc Fetscherin

*Updated as of 06/29/24.