Most Recent Additions

PDF

Brand Forgiveness
Marc Fetscherin and Alexandra Sampedro

PDF

Latest Research on Brand Relationships: An Introduction to the Special Issue
Marc Fetscherin, Francisco Guzman, Cleopatra Veloutsou, and Ricardo Roseira Cayolla

PDF

Models for Brand Relationships
Marc Fetscherin, Cleopatra Veloutsou, and Francisco Guzman

PDF

Brand Hate Internationally: A Validation Study from Slovenia
Marc Fetscherin, Maja Konecnik Ruzzier, Sabrina Ivanov, and Mitja Ruzzier

PDF

The Effects of Brand Relationships on Justice Perceptions in Service Recovery
Cid Gonçalves Filho, Kip Kiefer, Marc Fetscherin, Alexander Blandina, Marcelo Nacif Rocha, and Plínio Rafael Reis Monteiro

PDF

Brand Love and Brand Addiction and their Effects on Consumers’ Negative Behaviors
Muhammad Junaid, Marc Fetscherin, Khalid Hussain, and Fujun Hou

PDF

Determinants and Outcomes of Brand Hate
Sabrina Hegner, Marc Fetscherin, and Marianne van Delzen

PDF

Trajectories of Brand Hate
Lia Zarantonello, Simona Romani, Silva Grappi, and Marc Fetscherin

*Updated as of 06/23/24.