Date of Award

Spring 5-13-2023

Capstone Type

Open Access

Degree Name

Master of Arts in Applied Behavior Analysis and Clinical Science



Committee Member(s)

Dr. Kara Wunderlich, Ph.D., BCBA-D

Dr. Stephanie Trauschke, PhD., BCBA-D

Patricia Eberhardt, MA, BCBA


The reputation of behavior analysis can no longer be dismissed by behavior analysts. Appropriate dissemination, marketing, communication, and use of scientific terminology with caregivers, practitioners, and the public play a vital role in ensuring improvement of this reputation. Learning these skills and incorporating them into trainings so behavior analysts can utilize the gained knowledge into practice. Acknowledging the history of behavior analysis and the reputation it produced, collaborating with professionals, marketing behavior analysis appropriately, and the importance of behavior jargon can be done with further research and understanding of how to implement all of these in daily practice.

Rights Holder

Macey Shellhouse