Date of Award
Fall 11-2016
Document Type
Dissertation - Rollins Access Only
Degree Type
Dissertation
Degree Name
Doctor of Business Administration (DBA)
Advisor(s)
Dr. Mark Johnston
Second Advisor
Dr. Susan Easton
Recommended Citation
Spellman, Daniel S. Jr., "Social Media Engagement and Millennials: How Social Media Marketing Influences Millennial Consumer Behavior" (2016). Dissertations from the Executive Doctorate in Business Administration Program. 4.
https://scholarship.rollins.edu/dba_dissertations/4
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