Document Type
Article
Publication Date
3-1-2014
Abstract
The goal of this article is to demonstrate how signaling support services and contractual arrangements that create value for incumbent franchisees can help to create value for the whole network by attracting prospective franchisees.
Published In
Lucia-Palacios, Laura; Bordonaba-Juste, Victoria; Madanoglu, Melih; and Alon, Ilan, "Quality Signals and Franchising Growth" (2014). Faculty Publications. 95.
https://scholarship.rollins.edu/as_facpub/95
Publication Title
Journal of Services Marketing
ISSN
0887-6045
DOI
http://dx.doi.org/10.1108/JSM-09-2013-0253
Comments
Published originally as "Franchising and Value Signaling." Journal of Services Marketing 28, no. 2 (2014): 105-115.