Franchising is a new sector in transitioning and emerging Croatia. Those companies involved in retailing, distribution, and wholesaling operations are now becoming aware of the benefits (and costs) of franchising as an organizational method and are considering its adaptation to the local context. However, franchising is underdeveloped with only a handful of active firms, lack of regulatory structure, lack of support from institutions, disinterested banks and little experience in the marketplace. Our contribution is an assessment of the franchising model in the Croatian context.
Alon, Ilan; Alpeza, Mirela; and Erceg, Aleksandar, "Development of Franchising in the Emerging Market of Croatia" (2010). Faculty Publications. 80.
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