颠覆自我:吉利的十堂管理课(中文版)DISRUPT YOURSELF 10 Management Courses from Geely (Chinese version)

Document Type

Book

Publication Date

6-1-2024

Abstract

Low cost is often a strategy widely adopted by Chinese SMEs. However, how to achieve strategic upgrading and create higher value is a huge puzzle for many enterprises. This book provides an in-depth analysis of Geely's multiple strategic transformations, exploring its development path from low-cost to high-value creation. From the perspective of business administration, this paper extracts 9 highly practical strategic implementation paths for China's small and medium-sized enterprises, especially manufacturing enterprises, at different stages of development.

Publication Title

Machinery Industry Press

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