Guest editorial: 30 years of brand relationship research
Document Type
Article
Publication Date
7-30-2024
Published In
Fetscherin, M. and Veloutsou, C. (2024), "Guest editorial: 30 years of brand relationship research", Journal of Product & Brand Management, Vol. 33 No. 4, pp. 413-418. https://doi.org/10.1108/JPBM-05-2024-024
Publication Title
Journal of Product & Brand Management
ISSN
1061-0421
DOI
10.1108/JPBM-05-2024-024
COinS