How a President Can Rescue, or Ruin, a College’s Reputation

Document Type

Article

Publication Date

4-29-2013

Abstract

In their 1974 classic, Leadership and Ambiguity: The American College President, Michael D. Cohen and James G. March assert, “The status of a president is apparently less dependent on the quality of his tenure as president than it is on the quality of his school. Colleges make presidents, not the reverse.”

I want to argue the opposite: The reputation of an institution is, in part, a reflection of the reputation of its president. Presidential actions have an impact on how colleges are perceived.

Publication Title

The Chronicle of Higher Education

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