Most Recent Additions

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How Are Brand Names of Chinese Companies Perceived by Americans?
Marc Fetscherin, Adamantios Diamantopoilos, Allan K.K. Chan, and Rachael Abbott

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The Effect of Product Category on Consumer Brand Relationships
Marc Fetscherin, Michèle Boulanger, Gustavo Q. Souki, and Cid Goncalves Filho

*Updated as of 06/30/15.