Although in recent years researchers have attempted to examine the consumption behavior of Chinese residents during economic transition, there still exists a clear gap in the literature to adequately explain the consumption behavior of Chinese urban residents during economic restructuring. This paper, attempting to shed some light on this relationship, proposes a hypothesis of Chinese urban resident consumption behavior during economic transition in China and examines the hypothesis using quantitative models. The conclusion suggests that the consumption of Chinese urban residents is guided by traditional Chinese civilization, and this results in intermittent and cyclical fluctuations in consumption behavior during systemic change.
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International Journal of Emerging Markets