Title

Using Reflective Thinking to Enhance Decision Skills, Cultural Sensitivity and Teamwork

Document Type

Article

Publication Date

Spring 4-1-2010

Abstract

In this paper, we describe combining a reflective thinking technique (reflection-on-action/reflection-in-action) and the Myers-Briggs Personality Indicator to prepare students for meaningful and successful participation in the global environment of marketing. We discuss the practical considerations of using this pedagogy. Results from a pre- and posttest are provided, as well as a discussion of its adaptability to other settings.

Publication Title

Marketing Education Review

ISSN

1052-8008

DOI

10.2753/MER1052-8008200103

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